We changed our name and visual brand. Here’s why.

December 22, 2022
Andreas Skoglund

Since 2010 you have known us as Zynka, or Zynka Visual. From now on, we’re Soul, because that’s what we bring to computer generated imagery.

Blue background with text.

Not long ago we unveiled a new name and logo. And now it’s time to reveal our new website and new visual brand identity; it’s a lively human expression that better represents who we are, what we stand for, and where we want to go.

Since we launched in 2010, 3D visualization has taken the world by storm. It has already revolutionized many industries in ways most of us couldn’t imagine back then. As experienced experts in our field, we have accumulated rich, in-depth knowledge of the technology – but what really sets us apart is our top visual artists and their passion for light, angles and genuine expression. We create carefully tailor-made artwork that is as much true-to-drawing as it strikes the right tone with the viewer.

We look forward to a new start and to creating stories that touch, inspire and set the mind free. Or as Vincent van Gogh once said; "I put my heart and my soul into my work, and have lost my mind in the process."